About the brand

JOJko TV, which at the end of 2019 replaced the then four-year-old TV Rik, is an established brand on the TV market. It is the best known, most watched and most popular children’s TV station. It is available in 95% of households (which is more than one million households) throughout Slovakia and has an educational character.

The program structure of JOJka consists of foreign acquisitions, Czechoslovak fairytales and formats from its own production, which are added to the broadcast every year.

In recent years, we have brought to child viewers the adventures and songs of popular children´s entertainers like Sníček, Dúhalka and the MalinyJam band, an educational animated series about child upbringing Jojo, to vážne?!, the ecological musical series Ekofaktor, a series from the Zoopark zoo, and the show called Babička rozprávaj, which in cooperation with the Kandráčovci family, focuses on Slovak traditions and culture.

Among the most popular acquisitions are the animated series Labková patrola, Máša a medveď, Pat a Mat or Sponge Bob. In 2024, the youngest viewers can once again look forward to attractive acquisitions and educational programs from the TV´s own production.


Nearly 5% of children aged 4 to 14, or around 30,000 people, tune in to JOJko every day. On a monthly basis, JOJko reaches up to 20% of children, i.e. 124,000 children.


Data is analyzed in CS 12+ +guests, from 1.7.2021 to 30.6.2022, in measurement of LIVE + TS 0-3. Data source: PMT/KANTAR SLOVAKIA



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