VALETIN is an open local platform that sells in-stream video commercial formats, i.e., the video ad is embedded in the native player on the publisher’s page, at the place where the visitor of the website expects it and is 100% visible. This in-stream video ad distribution system eliminates unwanted overlaps of uniques between publishers and technologically unifies the video ad formats sold. All video ad formats meet IAB standards, while the system allows for independent and transparent third-party measurement of campaigns.
The ambition of the VALETIN platform is to offer higher target group reach, more efficient planning, easier purchasing and, last but not least, support of the local market to the contracting authorities within the Slovak inventory.
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